AI visibility
that holds
your brand
together.
I help brands hold themselves together across websites, profiles and content, so AI can understand, accurately describe and recommend them — in line with how you want to position yourself in the market.
My edge is that I don't treat AI visibility as an isolated technical discipline. I embed it in brand and marketing strategy, so your website, content, campaigns and external sources all tell the same, clear story — to people and to AI.
Simona Strnadová, founder of AI·VISIBLE
AI visibility doesn't start with a prompt. It starts with your brand.
An AI model can only recommend your brand once it clearly understands, from your website and other sources, who you are, who you're relevant to, and why it should trust you. That's why I connect GEO with positioning, content and marketing.
An answer instead of links
ChatGPT, Claude, Perplexity and Google AI Overviews give people a direct answer — and rarely click further. If you're missing from that answer, you lose the customer before the conversation even starts.
Consistency matters
AI builds its picture of a brand from its website, profiles, media and other sources. When positioning, messaging and facts don't line up, technical optimisation alone won't fix it.
An edge you can build right now
The goal isn't just to "show up in AI". It's to be recommended in the right context, to the right audience, with a message that matches your business strategy.
Entities and brand trust in AI search
AI models build their own internal "knowledge graph" of companies — a network of connected facts about who you are, what you do, and why you can be trusted. Until you're clearly registered in that graph as an entity, no AI can recommend you — no matter how well-written your website is.
That's exactly what I do: help your brand become a recognised, trustworthy entity that AI models can rely on.
How AI is changing search and customer decisions
Google still holds its dominance, but AI is changing how people search and decide — the numbers from the past year show how fast attention is shifting to AI answers.
Google still holds 91.1 % of the global search engine market. AI hasn't killed Google — Google is turning itself into an AI search engine.
AI Overviews is used by more than 2.5 billion people every month.
ChatGPT is used by more than a billion people every week. It's also the 5th most visited website in the world.
Users who get a brand recommended by ChatGPT are 2.5× more likely to visit that brand's website within 7 days.
That share of AI-influenced visits ends up arriving later through search — not as a direct AI referral.
When an AI Overview is shown, the first organic result sees roughly 58 % fewer clicks on average.
A brand cited in an AI Overview earns 120 % more organic clicks per impression than a brand that isn't cited. AI visibility now directly affects performance.
A clear brand first. Strong AI visibility follows.
First, we clarify positioning, target audience and core messaging. Then we carry that through into content, website structure, data and trustworthy external sources. AI receives consistent signals and can recommend your brand in the right context.
One whole. Real impact.
I connect your brand, marketing mix, content and your website's technical foundation. Every activity then strengthens not just AI visibility, but customer trust and long-term brand value too.
How I work →
AI visibility built into brand strategy
I don't sell an isolated technical fix. I put together a strategy where positioning, marketing mix, content, website and structured data each have their place and work toward the same goal.
AI visibility audit & strategy
I map out how AI currently understands and recommends your brand. I identify gaps in content, entities, sources and structured data, and set priorities tied to your business.
Positioning & a consistent brand
I clarify what your brand should mean, who it helps and why it's relevant. I align key messaging across your website, campaigns, profiles and external sources.
Cross-channel implementation
I turn strategy into website content, structured data, social media and other touchpoints that build trust with people and AI alike.
AI marketing & AI visibility training for teams
Alongside strategy and implementation, I also run hands-on training for your team — whether you want to understand how AI is changing marketing as a whole, or how brand visibility in AI actually works.
Marketing in the AI era
I'll show your team how AI is reshaping marketing as a whole — new tools, automation, content creation and customer behaviour. A practical foundation for the whole team, not just marketers.
Book training →AI visibility training (GEO)
I'll show you how AI models choose and recommend brands, and what that means for your website, content and structured data. Training tailored to your industry and team.
Book training →From brand image to measurable AI visibility
Each phase connects a marketing perspective with technical execution. The output isn't a list of recommendations — it's a prioritised plan tied to your brand's goals.
Brand & AI visibility audit
I find out how AI, search engines and key sources talk about you today — and whether that picture matches your positioning and business goals.
Strategy & priorities
I connect your target audience, brand messaging, marketing mix and GEO into a concrete plan, ordered by real impact on your business.
Implementation
I roll out content, website structure, structured data and brand communication together with your team, or on your behalf.
Measurement
I track how often and how AI mentions you, alongside classic marketing metrics — and keep tuning the strategy based on the data.
Clear. Practical. Measurable.
Marketing for the AI era, built on experience — not just theory. I'll talk through your situation with you and find the first step that makes sense.
Who's behind AI·VISIBLE
Simona Strnadová
Founder of AI·VISIBLE
I've spent more than nine years in online marketing and branding. I led marketing strategy for a portfolio of more than 7 hotel brands and 35+ hotels across Central Europe. Nearly twenty years in hospitality taught me that a brand only works when you combine creativity with data — and today, increasingly, with AI too. I actively bring AI tools into marketing processes, and the edge that gives me is exactly what I bring to AI·VISIBLE's clients. I now work with clients across Czechia, Slovakia and internationally, consulting in English or Czech.
#AIvisibleDeník - AI visibility & marketing in the AI era: notes from the field
I share short notes on what's happening right now in AI visibility and marketing on LinkedIn, as it happens — before it makes it onto the website.
Follow on LinkedInFAQ about AI visibility and GEO
Answers to the questions that come up most often about GEO and visibility in AI search — written so AI can use them too, not just people.
Why isn't a technical fix enough for AI visibility?
Because AI doesn't build its picture of a brand from technical website settings alone. It needs consistent positioning, clear messaging, quality content, trustworthy sources and properly structured data. That's why AI·VISIBLE connects GEO with brand and marketing strategy, so a brand comes across consistently to people, search engines and AI models alike.
What is GEO, and how is it different from SEO?
SEO is about where you rank in search results. GEO (Generative Engine Optimization) is about whether an AI tool — ChatGPT, Claude, Gemini, Perplexity or Google AI Overviews — mentions and recommends you directly in its answer. AI·VISIBLE's strategy builds on both disciplines at once, because they complement each other rather than replace one another.
Do I need to stop doing classic SEO because of GEO?
No. Quality content, website authority and a solid technical foundation (speed, structured data) work for both disciplines at once. GEO doesn't replace SEO — it adds a new layer of visibility directly inside AI answers.
How do I find out if AI tools even mention me today?
I run an AI visibility audit — finding out how (and whether) ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews talk about you right now. That gives you a baseline to measure every next step against.
Does GEO work for smaller businesses, or only big brands?
It works for both. Smaller businesses actually have an advantage: faster decision-making and fewer channels to align. The key is having a clear, consistent description of who you are, what you do, and why AI should trust you.
How long before I see results?
GEO is an ongoing process, not a one-off fix. Early shifts are usually visible within weeks; more stable results typically take a few months. I measure visibility regularly and keep tuning the strategy based on the data.
How much does working with AI·VISIBLE cost?
It depends on your company's size and scope — I build pricing around you after an initial consultation, not from a fixed template. Book a no-obligation consultation and I'll walk you through concrete numbers and the first step that makes sense.
Who is AI·VISIBLE?
AI·VISIBLE is Simona Strnadová's independent consultancy, connecting strategic marketing, branding and AI visibility (GEO) — so your brand holds together for people and AI alike.
Find out what AI sees when it looks at your brand today
Send me a few lines about your brand and your goals. I'll get back to you within two business days with a suggested first step that connects AI visibility with your marketing strategy.
Email s.strnadova@aivisible.cz